Chatbot brings users along on the road trip
Breathtaking nature, fascinating cultures and centuries-old traditions – an interactive experience with a conversational interface. A Facebook Messenger bot enables users to take part in the #japanexplorers and #explorewildtaiga influencer road trips planned and organized jointly by Mercedes-Benz and OSK. The OSK Berlin digital unit created and developed the chatbot concept and provided advice and support throughout the project.
The brand-new format slotted seamlessly into a 360° campaign communicated across a broad spectrum of channels. Selected influencers spent several weeks in Finland and Japan equipped with a Mercedes-Benz G-Class. And those at home were able to feel part of it all as the intrepid teams explored the enormous diversity of these countries and captured unique moments. OSK Berlin acted as an adviser, mediating among the client, content production and programming.