Love Humans. Love Animals. (Liebe Menschen. Liebe Tiere.)
For the non-governmental organization (NGO) Veterinarians Without Borders (VSF) Germany we developed a new communications strategy. Based on this, we helped the organization to underline its emotional messages with a distinctive branding by transferring the newly created positioning into appealing design elements that stand out in the direct environment.
Special attention is paid to the new Core Story. With “Love People. Love Animals.” VSF Germany shapes the new corporate positioning in a strong, emotional way. By acting with heart, commitment and passion on the ground – in the Horn of Africa – VSF Germany’s work benefits human and animal health by empowering people in their communities to live healthy, self-determined lives on their own and to protect them.
The resulting “band” from this positioning, we have taken as an occasion letting it flow into the visual design. The so-called “love band” connects elements with each other and sets them in harmony. The color world reflects the diversity on site and is based on the diverse colors of clothes, animals and environment, whilst a new hand-drawn style for iconography picks up the visual characteristics of the love band.
Health and thus an interdependence between humans, animals and the environment has always been an important part of VSF Germany’s work. We took this as the most important indicator for the design of the new logo, which shows human and animal in harmony, or metaphorically means “humans always have animals in mind and care”. The overall design is concludes with modern typography and shows its diverse face in the design examples and look & feels*.
*In the project, the design looks and feels served as moods for the overall effect of the branding and as ways of dealing with these elements. These were not implemented.
WDC Techcrunch Disrupt 2019
We designed and developed a WeChat mini-program within the framework of the WeChat Developer Challenge to inspire Chinese tourists for the French wine culture.
Mercedes me media
A new standard for live PR – the “Mercedes me media” platform broadcasts vehicle launches, shows and conferences live to the screens of journalists, bloggers and other interested parties worldwide.
ZF Online – Relaunch
Mobile, responsive, user-centered: OSK Berlin structured ZF Friedrichshafen’s new global brand design makes it easier for the company to adapt it for digital applications.
The creative process at OSK Berlin
We have developed a model for the creative process, which consists of an interplay between planning, conception, design and development handoff.
OSK MOVE / UX & UI Beratung
Deine Marke muss in Bewegung bleiben. Dies gelingt mit einer User Experience, die individuell auf diese Nutzer zugeschnitten ist.
About OSK Berlin
As a digital agency, we accompany the digital transformation of our customers from Berlin – both with simple products and with technological new developments.
Together we can become even better and shape the transformation.
If you have any questions about our projects or would like to work on a project with us, contact us directly.