The creative process at OSK Berlin
We help companies, brands and people to identify their potential with comprehensive strategies.
We create, design and implement the user-centered products and services that help our customers and partners leverage this potential. The entire customer experience is created by OSK Berlin from a single source.
For this process, we have developed a model for the strategic and creative process, which consists of an interplay between strategic planning, concept and design and can also be used in our workshops.
Strategy, conception and design united
The model is the visualization of our workflow and enables the participants to understand user needs and to take adequate measures. It was developed to unite and visualize creative workflows and strategic processes that take place in different areas.
Flowing transition, agile methods
Our workflow is divided into four phases. These are Discover, Define, Develop & Deliver. Before they begin, there is a project setup in which the briefing is evaluated, the team staffing is defined and a kickoff is performed.
One goal in mind
Design is an integral part in the development of innovative products and has the goal of solving problems. Reliable methods like Lean UX and User Centered Design help to better understand “whys and wherefores” and to design efficient solutions for a positive User & Customer Experience.
Understanding the task
Through targeted questioning, factors relevant to the business can be better identified and understood. We conduct market research and analysis to strategically position the brand, its users and potential competitors. With these insights we can develop new ideas that bring our customers’ services and products forward and into the future.
The toolset depends on the requirements of the respective project. We use tools such as Sketch, Adobe XD, Axure, Invision (Studio), Zeplin, Adobe CC, Marvel, Principle, as well as some useful plugins.
In order to test the design and its function, we develop iterative, interactive prototypes and coordinate different evaluation levels in the team. Fast and easy. User research interviews and usability tests can be utilized to get valid results and to improve the experience to meet users’ individual needs.
After each design project, we put together all the designed basics, modules and manuals upon request. Optionally, all forms of guidelines are possible, from the reduced PDF document to the detailed Brand Portal.
For further questions regarding our creative process you can contact our Creative Studio directly.